Association of Nigeria Broadcasters, ANBROAD Essences and Essentials Thrust
The Association of Nigeria Broadcasters (ANBROAD) was established through the collaborative vision of experienced media veterans who recognized the need for a unified platform to promote excellence in the broadcasting industry. These professionals, driven by a shared commitment to elevating the standards and status of their profession, sought to create an organization that would safeguard the interests of its members and promote best practices in the industry.
Motivated by their collective experiences in previous media associations, these like-minded individuals, representing various states across Nigeria, have come together to form ANBROAD. This new association aims to provide a fresh start, unencumbered by the shortcomings of its predecessors.
ANBROAD seeks to encompass a broad spectrum of media professionals, including journalists, broadcasters, advertisers, public relations specialists, event managers, and social media news bloggers. Recognizing the interconnectedness of these fields, the association aims to foster collaboration and synergy among its members.
While the name ANBROAD emphasizes broadcasting, it is acknowledged that this field is inextricably linked to other aspects of mass communication and information management. Effective broadcasting relies on the support of advertising, public relations, and marketing strategies, which are integral to the success of radio and television platforms, as well as online media.
A key objective of ANBROAD is to address any shortcomings within it's fold. The Association is thus committed to establishing a structured hierarchy, clear lines of authority and transparent financial management practices.
By promoting excellence, accountability, and collaboration, ANBROAD aims to elevate the broadcasting industry in Nigeria and provide a platform for media professionals to thrive.
